Data Protection Online Shop

DATA PROTECTION ONLINE SHOP

1.
Data Protection at a Glance General Information
The following information provides a simple overview of what happens to your personal data when you visit our online shop. Personal data is any data that can personally identify you. Detailed information on data protection can be found in our privacy policy listed below this text.

Data Collection on Our Website
Who is responsible for data collection on this website? Data processing on this website is carried out by the shop operator. You can find their contact details in the legal notice on this website.

How do we collect your data?
Your data is collected in part by you providing it to us. This may include data you enter into a contact form, for example. Other data is automatically collected by our IT systems when you visit the website. This is mainly technical data (e.g., internet browser, operating system, or time of page access). This data is collected automatically as soon as you enter our online shop.

What do we use your data for?
Some of the data is collected to ensure the proper provision of the website. Other data can be used to analyze your user behavior.

What rights do you have regarding your data?
You have the right to receive free information about the origin, recipient, and purpose of your stored personal data at any time. You also have the right to request the correction, blocking, or deletion of this data. For this purpose, as well as for other questions regarding data protection, you can contact us at any time using the address provided in the legal notice. Furthermore, you have the right to file a complaint with the competent supervisory authority.

Additionally, you have the right
Under certain circumstances, to request the restriction of the processing of your personal data. Details on this can be found in the privacy policy under "Right to Restrict Processing."

Analysis Tools and Third-Party Tools
When you visit our website, your surfing behavior can be statistically evaluated. This is done primarily using cookies and so-called analysis programs. The analysis of your surfing behavior is usually anonymous; the surfing behavior cannot be traced back to you. You can object to this analysis or prevent it by not using certain tools. Detailed information can be found in the following privacy policy. You can object to this analysis. We will inform you about the options for objection in this privacy policy.

2.
Opening a Customer Account
To place orders in the online shop, you must open a customer account. When registering for a customer account, we collect the following data:

First and Last Name
Company Name
Mailing Address
Email Address
Phone (optional)
Password

The data is collected for the purpose of providing the customer with password-protected access to their basic data stored with us. The customer can view their completed and open orders, as well as manage or change their personal data.

The legal basis for processing the data for this purpose is the consent you provided under Article 6(1)(a) of the EU General Data Protection Regulation (EU-GDPR).

3.
Shopping in the Online Shop
When placing orders in our online shop, we require the following data for contract processing:

First and Last Name
Company Name
Billing/Delivery Address
Payment-related information (depending on the chosen payment method)
Login data, i.e., email address and password (for registered customers)

Unless otherwise stated in this privacy policy or you have separately given your consent, we will only use the above-mentioned data to process the contract, specifically to process your orders, deliver the ordered products, and ensure correct payment.

The legal basis for data processing for this purpose is the performance of a contract under Article 6(1)(b) of the EU-GDPR.

4.
Disclosure of Data to Third Parties
We only disclose your personal data if you have expressly consented to it, if there is a legal obligation, or if it is necessary to enforce our rights, especially to assert claims arising from the contractual relationship.

Furthermore, we disclose your data to third parties to the extent necessary for using the website and processing the contract (including outside the website), especially for processing your order. This includes the respective transport service provider entrusted with the delivery of ordered goods. The website is hosted on servers in Switzerland. The disclosure of data is for the purpose of providing and maintaining the functionality of our website. This is our legitimate interest in accordance with Article 6(1)(f) of the EU-GDPR.

When you choose to pay by credit card, we will forward your credit card information to the payment service provider and your credit card issuer. If you choose to pay by credit card, you will be asked to enter all the necessary information. The legal basis for the disclosure of data is the performance of a contract under Article 6(1)(b) of the EU-GDPR. Regarding the processing of your credit card information by these third parties, we also recommend reading the terms and conditions and privacy policy of your credit card issuer.

General Information and Mandatory Information

Data Protection
The operators of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with legal data protection regulations and this privacy policy.

When you use this website, various personal data is collected. Personal data is data that can be used to personally identify you. This privacy policy explains what data we collect and what we use it for. It also explains how and for what purpose this happens.

We point out that data transmission over the Internet (e.g., when communicating by email) may have security vulnerabilities. Complete protection of data against access by third parties is not possible.

Controller
The controller for data processing is

FIRUZÉ SA Corso Elvezia 21 Svizzera 6900 Lugano Email: info@firuze.ch

for the following websites:

www.persiano.ch, www.firuze.ch, www.collectionshow.com, www..collectionshow.ch,
www.madaen.ch, www.bridgeofturquoise.ch, www.ibc-services.ch, www.sciary.ch,
www.villasheherazade.ch, www.colbe-services.ch .

The controller is the natural or legal person who alone or jointly with others determines the purposes and means of processing personal data (e.g., names, email addresses, etc.).

Revocation of Your Consent to Data Processing
Many data processing operations are only possible with your express consent. You can revoke your consent at any time.

An informal email to us is sufficient for this purpose. The legality of the data processing carried out before the revocation remains unaffected by the revocation. Right to Object to Data Collection in Special Cases and Direct Marketing (Art. 21 GDPR).

If data processing is carried out based on Article 6(1)(e) or (f) GDPR, you have the right to object to the processing of your personal data at any time for reasons arising from your particular situation, including profiling based on these provisions. The respective legal basis on which processing is based can be found in this privacy policy.

If you object, we will no longer process your personal data, unless we can demonstrate compelling legitimate grounds for processing that outweigh your interests, rights, and freedoms or if the processing serves to assert, exercise, or defend legal claims (objection pursuant to Article 21(1) GDPR).

If your personal data is processed for direct marketing purposes, you have the right to object at any time to the processing of your personal data for the purpose of such advertising; this also applies to profiling insofar as it is associated with such direct marketing. If you object, your personal data will subsequently no longer be used for direct marketing purposes (objection pursuant to Article 21(2) GDPR).

Right to Lodge a Complaint with the Supervisory Authority
In the event of violations of the GDPR, data subjects have the right to lodge a complaint with a supervisory authority, in particular in the member state where they usually reside, work, or where the alleged violation took place. The right to lodge a complaint is without prejudice to any other administrative or judicial remedy.

Right to Data Portability
You have the right to have data that we process automatically based on your consent or in performance of a contract delivered to you or to a third party in a commonly used, machine-readable format. If you request the direct transfer of the data to another controller, this will only be done to the extent technically feasible.

SSL or TLS Encryption
This site uses SSL or TLS encryption for security reasons and for the protection of the transmission of confidential content, such as the inquiries you send to us as the site operator. You can recognize an encrypted connection in your browser's address line when it changes from "http://" to "https://" and the lock icon is displayed in your browser's address bar.

If SSL or TLS encryption is activated, the data you transfer to us cannot be read by third parties.

Information, Blocking, Deletion, and Correction
Within the scope of the applicable legal provisions, you have the right to free information about your stored personal data, its origin and recipient, and the purpose of data processing, and, if applicable, a right to correction, blocking, or deletion of this data. You can contact us at any time using the address given in the legal notice if you have further questions on the topic of personal data.

Right to Restrict Processing
You have the right to request the restriction of the processing of your personal data. You can contact us at any time using the address given in the legal notice. The right to restrict processing exists in the following cases:

If you dispute the accuracy of your personal data stored with us, we usually need time to verify this. For the duration of the verification, you have the right to request the restriction of the processing of your personal data.
If the processing of your personal data was/is carried out unlawfully, you can request the restriction of data processing instead of deletion.
If we no longer need your personal data, but you need it to exercise, defend, or assert legal claims, you have the right to request the restriction of the processing of your personal data instead of deletion.
If you have lodged an objection pursuant to Article 21(1) GDPR, a balance must be struck between your interests and ours. As long as it is not yet clear whose interests outweigh the interests of the parties concerned, you have the right to request the restriction of the processing of your personal data.
If you have restricted the processing of your personal data, this data may only be processed - aside from its storage - with your consent or for the purpose of asserting, exercising, or defending legal claims or protecting the rights of another natural or legal person or for reasons of important public interest of the European Union or a member state.

Objection to Promotional Emails
We hereby expressly prohibit the use of contact data published in the context of website legal notice requirements with regard to sending promotional and informational materials not expressly requested. The website operator expressly reserves the right to take legal action in the event of unsolicited promotional information, such as spam emails.

5.
Data Collection on Our Website

Cookies
The internet pages partly use so-called cookies. Cookies do not harm your computer and do not contain viruses. Cookies serve to make our offer more user-friendly, effective, and secure. Cookies are small text files that are stored on your computer and saved by your browser.

Most of the cookies we use are so-called "session cookies." They are automatically deleted after your visit. Other cookies remain stored on your device until you delete them. These cookies enable us to recognize your browser the next time you visit.

You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or in general, and activate the automatic deletion of cookies when closing the browser. If cookies are deactivated, the functionality of this website may be limited.

Cookies that are required for the performance of the electronic communication process or for the provision of certain functions you request (e.g., shopping cart function) are stored based on Article 6(1)(f) GDPR. The website operator has a legitimate interest in storing cookies for the technically error-free and optimized provision of their services. If other cookies (e.g., cookies for analyzing your browsing behavior) are stored, they will be treated separately in this privacy policy.

Server Log Files
The provider of the pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These include:

Browser type and version
Operating system used
Referrer URL
Hostname of the accessing computer
Time of the server request
IP address

These data are not merged with other data sources. The collection of this data is based on Art. 6 Para. 1 lit. f GDPR. The website operator has a legitimate interest in the technically error-free presentation and optimization of their website, for which the server log files must be recorded.

Contact Form
If you send us inquiries via the contact form, your information from the inquiry form, including the contact details you provided there, will be stored by us for the purpose of processing the inquiry and for any follow-up questions. We do not pass on this data without your consent. The processing of the data entered in the contact form is therefore exclusively based on your consent (Art. 6 Para. 1 lit. a GDPR). You can revoke this consent at any time. An informal message by email to us is sufficient for this purpose. The legality of the data processing operations carried out before the revocation remains unaffected. The data you enter in the contact form will remain with us until you request deletion, revoke your consent to storage, or the purpose for data storage no longer applies (e.g., after the completed processing of your request). Mandatory statutory provisions - especially retention periods - remain unaffected.

Inquiry via Email, Telephone, or Fax
If you contact us by email, telephone, or fax, your inquiry, including all resulting personal data (name, inquiry), will be stored and processed by us for the purpose of processing your request. We do not pass on this data without your consent. The processing of this data is based on Art. 6 Para. 1 lit. b GDPR, provided that your request is related to the performance of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, the processing is based on your consent (Art. 6 Para. 1 lit. A GDPR) and/or on our legitimate interests (Art. 6 Para. 1 lit. f GDPR), as we have a legitimate interest in the effective processing of inquiries directed to us. The data you send us via contact inquiries will remain with us until you request deletion, revoke your consent to storage, or the purpose for data storage no longer applies (e.g., after completing the processing of your request). Mandatory statutory provisions - especially statutory retention periods - remain unaffected.

6.
Social Media

Facebook Plugins (Like & Share Button)
Our pages integrate plugins from the social network Facebook, provider Facebook Inc., 1 Hacker Way, Menlo Park, California 94025, USA. The Facebook plugins can be recognized by the Facebook logo or the "Like" button on our page. An overview of the Facebook plugins can be found here. When you visit our pages, a direct connection is established between your browser and the Facebook server via the plugin. Facebook receives the information that you have visited our site with your IP address. If you click the Facebook "Like" button while logged into your Facebook account, you can link the content of our pages to your Facebook profile. This allows Facebook to associate your visit to our pages with your user account. We would like to point out that, as the provider of the pages, we have no knowledge of the content of the transmitted data or its use by Facebook. For more information, please refer to Facebook's privacy policy. If you do not want Facebook to associate your visit to our pages with your Facebook user account, please log out of your Facebook user account. The use of Facebook plugins is based on Art. 6 Para. 1 lit. f GDPR. The website operator has a legitimate interest in achieving the greatest possible visibility in social media.

Instagram Plugin
Our pages integrate functions of the service Instagram. These functions are offered by Instagram Inc., 1601 Willow Road, Menlo Park, CA 94025, USA. If you are logged into your Instagram account, you can link the contents of our pages to your Instagram profile by clicking the Instagram button. This allows Instagram to associate your visit to our pages with your user account. We would like to point out that, as the provider of the pages, we have no knowledge of the content of the transmitted data or its use by Instagram. The use of the Instagram plugin is based on Art. 6 Para. 1 lit. f GDPR. The website operator has a legitimate interest in achieving the greatest possible visibility in social media. For more information, please refer to Instagram's privacy policy.

7.
Plugins and Tools

Google Analytics
This website uses functions of the web analytics service Google Analytics. The provider is Google Inc., 1600 Amphitheatre Parkway Mountain View, CA 94043, USA. Google Analytics uses so-called "cookies." These are text files that are stored on your computer and enable an analysis of your use of the website. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there.

Browser Plugin
You can prevent the storage of cookies by configuring your browser software accordingly; however, please note that in this case, you may not be able to use all functions of this website to their full extent. You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) to Google and the processing of this data by Google by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=en.

Objection to Data Collection
You can prevent the collection of your data by Google Analytics by clicking on the following link. An opt-out cookie will be set to prevent your data from being collected on future visits to this site: [Insert Google Analytics Opt-Out Link]. For more information on how Google Analytics handles user data, please refer to Google's privacy policy: https://support.google.com/analytics/answer/6004245?hl=en.

Demographic Features with Google Analytics
This website uses the "demographic features" function of Google Analytics. This allows reports to be generated that contain statements about the age, gender, and interests of the site visitors. This data comes from interest-based advertising by Google and visitor data from third-party providers. This data cannot be assigned to a specific person.

Google Web Fonts
This page uses so-called web fonts provided by Google for the uniform display of fonts. When you call up a page, your browser loads the required web fonts into your browser cache to display texts and fonts correctly.

For this purpose, the browser you use must connect to Google's servers. This gives Google knowledge that our website has been accessed via your IP address. The use of Google Web Fonts is in the interest of a uniform and appealing presentation of our online offers. This represents a legitimate interest within the meaning of Art. 6 Para. 1 lit. f GDPR.

If your browser does not support web fonts, a standard font will be used by your computer.

For more information about Google Web Fonts, please visit https://developers.google.com/fonts/faq and Google's privacy policy: https://www.google.com/policies/privacy/.

Google Maps
This page uses the Google Maps map service via an API. The provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. To use the functions of Google Maps, it is necessary to store your IP address. This information is usually transmitted to a Google server in the USA and stored there. The provider of this site has no influence on this data transmission. The use of Google Maps is in the interest of an appealing presentation of our online offers and an easy findability of the places we have indicated on the website. This represents a legitimate interest within the meaning of Art. 6 Para. 1 lit. f GDPR. For more information on how Google handles user data, please refer to Google's privacy policy.